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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Page: 135
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
Format: pdf

Let's redraw the quad and give the strategic core the place it deserves. I went to a meeting about content strategy so I could learn what content strategy is. Confab Minneapolis: Mapping the Pieces of the Content Strategy Puzzle. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! Pro-Active Reputation Management Featured Content. How can you realize the value of content while planning for its long-term success? I personally think it's a sad example of sexism on the web, but my responsibility on the blog is to note valuable strategies, and this one certainly can deliver. By Meghan James+ on June 11, 2013. Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in. You've ignored the core of your web content strategy for too long.